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What roles can art play in organizations?

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Examples of existing roles of art in organizations are:
  • visualising abstactions;

  • decoration;

  • marketing instrument (internal and external);

  • public relations;

  • teambuilding;

  • keeping alive cultural heritage;

  • religious or existencial concerns;

  • ritual functions;

  • investment;

  • manufacturing / packaging (the decoration of a product, for example in tourism);

  • products on which service industry is based;

  • client (the art world and industries buy products and services);

  • luxery items (display of riches and status);

  • indicator of social position (social science says tastes in art are partly personal and partly dependent on social class and position within a class);

  • technological innovation (new techniques or new applications for existing techniques by artists);

  • expression of company culture;

  • giving image to future ideas;

  • creative process (art influences timing and the nature of social and individual processes);

  • source of innovative methods (stimulating the creation of 'new' methods);

  • measuring the spirit of the decade;

  • indicator of niche-markets;

  • out-sourced consiousness.


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