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Xsaga

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Xsaga is a company that organizes events to represent brands and products. 'Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior'. (Marshall Mc Luhan), the text was at the entrance of Orgacom's exhibition of Stedelijk Museum Bureau Amsterdam, shows that Xsaga views the design of experiences as a similarity between them and Orgacom. After reading the text mentioned above the visitor of the show walks through a labyrinth in which several mirrors that distort the reflection of the onlooker in comical ways are standing. With these mirrors Xsaga refers to the way in which Orgacom is mirroring the identity of their commissioners.


Handout XSAGA
 
download dutch document: » Handout XSAGA
31Kb.doc
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