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NEDERLANDS
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inc - 21

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Inc-21 looked at Orgacom as a corporate brand and translated the Orgacom identity in business to business advertising. According to inc-21 the strength of Orgacom is that it enables companies to view themselves in a unconventional way. Therefore the slogans: 'What we see is what you are' and 'We take a closer look'. Inc-21 deliberately choose a conventional medium for advertising: the poster. The billboard, or the abri, is a medium that makes it a necessity to communicate in a simple and direct way. A consumer should be able to get the message within seconds after seeing the image for the first time. That can happen in a number of ways. Inc-21 has chosen for puzzlement and wonder, in a design that fits the spirit of the age.

Styling en make-up: Veronika Schmederer
Photography: Marcel Christ


Handout inc-21
 
download dutch document: » Handout inc-21
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