what is orgacom
Orgacom exhibited a "Multi-dialogue ticket" in the context of the exhibition mentioned above, at the Galleria Civica di Arte Contemporanea in Trento (Italy). Since Orgacom charges an hourly rate to organisations instead of selling final products to private persons, it usually is not possible for individual collectors to purchase any art work by Orgacom. However, since Orgacom wants to communicate its concept also to individual users, it has designed one art work especially for this purpose.
Handout text for the exhibition
In 2002, during the Christie's auction 'Sold' (4,5 and 6 October 2002), Orgacom sold ten hours of conversation in the shape of a 'Multi dialogue ticket'. The 'Multi dialogue ticket' gives art lovers or collectors the opportunity to experience Orgacom at first hand. As is indicated by the word 'communication' in the name of Orgacom, dialogue is a substantial part of Orgacom's work. The ticket entitles the owner to ten hours of dialogue with Teike Asselbergs and Elias Tieleman. Each segment of the conversation takes one hour to perform. The form of the conversations is prescribed on the segments of the ticket: social talk, disagreement, verification, brainstorm, confession, business, dialogue, debate, gossip and pleasantry. If a conversation has been conducted, both artists and collector will sign the segment used. Conversations can be held either in one successive part or hourly, separate from each other. In case the ticket is sold after it has been used, the new barer can book conversations for the segments that have not yet been used by the previous owner.
The 'Multi dialogue ticket' was sold by Christie's to an art-collector in Strasbourg, France, accompanied by a letter proving its authenticity which was signed by the artists. This is common practice in conceptual art. However, the new owner of the piece was not willing to pay the fee to Christie's unless the 'Multi dialogue ticket' itself would be signed. This posed a problem to Orgacom since no conversation had yet taken place and therefore the artists would not be true to their own concept if they would sign the ticket. Orgacom decided not to sign. Because the piece was officially sold, Christie's was not willing to hand over the piece to its new owner until he had paid the price. One morning, between connecting flights, the collector showed up at Christie's (Amsterdam) furiously claiming that he wanted this problem solved before he had to get onto his next flight. Orgacom told Christie's that the problem would be solved if Orgacom could talk to the man for just one hour. Christie's refused since they did not want to give details about the collector to Orgacom. Orgacom did not want to claim back the ticket. Christie's did not want to pay Orgacom because the new owner had not paid the 'Multi dialogue ticket'. At present the 'Multi dialogue ticket' is still being held by Christie's in Amsterdam.
The 'Multi dialogue ticket' plays with the concept of two economic value systems; one is hourly pay and the other is art value of an object that is signed by a well-known artist/brand. When a ticket indicating time-zones or hours is signed, usually the value decreases; the ticket cannot be used again and hence it is without value. When the same ticket is art however, the more signatures which are added, indicate the history of ownership and show off the authentic signatures of artists and collectors, the more interesting and valuable the piece becomes. Whether the Strasbourg collector understood this concept or not at all, remains a mystery to Orgacom.
The exhibition intends to explore, with the aid of artistic reflection, a fundamental point of contemporary societies and cultures: the evolution of the economic system. For artist more attentive to a descriptive approach, the exhibition intends to put aside others decisively more critical, in such a way to create unexpected interferences between those who, today, play the market game and those who twist it in order to event new forms of economy.
The Atlas Group
Vitaly Komar & Alexander Melamid
Bureau of Inverse Technology
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